samson soboye
designer | stylist | Academic
Samson Soboye studied Fashion, Communication and Promotion (FCP) at Central Saint Martin’s School of Art and went on to intern at British Vogue with Lucinda Chambers. During his time, he has dressed sets and designed soft furnishing for photoshoots. This led to widespread editorials in key Interiors publications such as World of Interiors, Elle Decoration, Wallpaper, and House & Garden amongst others. Soon, Samson Soboye cushions, throws and accessories were selling globally with Harvey Nichols, Joyce- Hong Kong, Donna Karan, and 10 Corsa Como –Italy, among his stockists.
In 2002, Soboye opened the Soboye boutique on Calvert Avenue, London. It remains the premier destination for luxury African Fashion and lifestyle products. The high-end boutique stocks the Soboye ready-to-wear and bespoke collections as well as represents other designers from all corners of Africa.
Soboye is an in-demand stylist and African fashion exhibition curator – listing South Bank Centre, Africa Fashion Week London, Somerset House, Soho House and Brighton Museum among his clients. He regularly dresses celebrities such as Nile Rodgers, John Boyega and Michaela Coel.
In the educational arena, Soboye teaches print and design at some of the UK’s top fashion universities and gives insights into starting and running fashion businesses.⠀